Cookie Policy

Cookies are small text files placed on a browser or device when a website is visited. Similar technologies can store or read identifiers, preferences, or technical information. Cookies may last only for the browser session or remain for a defined period.

First-party cookies are set by Salzburg Taxi. Third-party cookies are set by an external service whose content is loaded on the website.

On your first visit, the cookie banner offers three equal choices:

• Accept all: permits the optional functional, advertising, and analytics services currently available.
• Reject optional: keeps third-party booking and map embeds, Google Ads conversion tracking, and Google Analytics blocked.
• Customize: lets you review and select each available category individually.

Only the essential consent cookie is stored before you choose. Rejecting optional cookies does not prevent you from browsing the website, calling, emailing, or using ordinary links. A blocked functional service can be enabled later with its "Allow functional cookies" button, and advertising and analytics cookies can each be turned on or off at any time in Cookie settings.

Third-party cookie names and durations can change when their providers update their services. Functional services remain blocked until functional consent is given, and Google Ads conversion tracking and Google Analytics each remain blocked until their respective consent is given.

Essential cookies support security, core operation, or a privacy choice requested by the visitor. They do not require consent where they are strictly necessary, but we still explain them transparently.

The current website sets one essential first-party cookie, salzburg_taxi_cookie_consent. It prevents the consent banner from reappearing on every page and allows us to respect your choice for up to 180 days. It does not contain your name, email address, or booking information.

Functional services provide enhanced website features but are not required to read the site. With your permission:

• the booking widget connects to book.salzburg-taxi.eu so you can calculate a quote and arrange a transfer;
• Google Maps connects to Google to display an interactive location map.

Loading either service can disclose your IP address, browser information, referring page, and interaction data to its provider. The provider may use cookies or similar storage under its own policy. Permitting functional services enables both current functional integrations.

With your consent, Salzburg Taxi loads Google Ads conversion tracking (tag AW-830206923) to measure how many bookings result from our Google Ads campaigns. When enabled, this loads a Google script that can set cookies and receive your IP address, browser information, and interaction data, including a conversion event when a booking is completed.

This tracking is off by default and only loads after you actively choose "Accept all" or switch on Advertising cookies in Cookie settings. You can turn it off again at any time; future page views will not load the script once disabled.

With your consent, Salzburg Taxi loads Google Analytics (measurement ID G-MBL6TNW6YK) to understand how visitors use this website — which pages are viewed, how visitors arrived, device and browser type, and general usage patterns. This helps us improve the site and its content.

When enabled, Google Analytics sets first-party cookies (such as _ga) in your browser and sends collected data, including your IP address, to Google for processing.

This tracking is off by default and only loads after you actively choose "Accept all" or switch on Analytics cookies in Cookie settings. Salzburg Taxi does not use analytics data to identify you by name and does not currently load remarketing or social-media pixel cookies. You can turn Analytics cookies off again at any time; future page views will not load the script once disabled.

The optional services are supplied independently. Their privacy and cookie practices are described by their own policies:

• Google Privacy Policy and Google cookie information, which cover Google Maps, Google Ads conversion tracking, and Google Analytics;
• the booking provider's notices displayed within or linked from the booking service at book.salzburg-taxi.eu.

Salzburg Taxi controls whether these embeds load on our pages, but does not control the third party's cookie names or internal retention periods.

You can change your choice at any time, including turning Functional, Advertising, and Analytics cookies on or off independently of one another. Withdrawing consent prevents the corresponding optional embeds, Google Ads conversion tracking, or Google Analytics from loading on future page views; it does not make earlier processing unlawful.

You can also delete the consent cookie in your browser. The banner will appear again on your next visit.

Most browsers allow you to view, block, or delete cookies for individual sites. Blocking all cookies may remove your saved privacy choice and can affect third-party booking, map, advertising-tracking, or analytics features. Consult your browser's privacy or site-data settings for instructions.

Browser "Do Not Track" signals do not have a single legally or technically standardised response. We instead use the explicit consent controls described above; advertising and analytics cookies each load only after you opt in.

We review this inventory when website services change. The "Last updated" date identifies the current version. Material changes to optional technologies may cause the banner to request consent again.

Questions about cookies or your personal data can be sent to info@salzburg-taxi.eu. Controller details and GDPR rights are available in our Privacy Policy.